ADVERTISEMENT
Is it fair? Not always. Is it legal? Usually. Is it changing? Slowly—very slowly.
Expression Has a Cost (Whether We Like It or Not)
Personal expression is powerful. It can be liberating, defiant, healing, and deeply meaningful. But expression doesn’t exist in a vacuum. Every visible choice we make sends a signal, and society responds to those signals whether we agree with them or not.
Face tattoos, especially, are read—rightly or wrongly—as symbols of rebellion, nonconformity, or rejection of social norms. For some employers, that reads as “not a good fit,” even if the assumption is flawed.
The 23-year-old knew this, at least on some level. She’s admitted that people stare. That she gets treated differently. That doors sometimes close before she even reaches them.
What hurts isn’t that the door closed.
It’s that she hoped—this time—it wouldn’t.
The Emotional Weight of Rejection
Job rejection is never just about money. It’s about validation. About being chosen. About believing you belong somewhere.
For young adults especially, work is tied closely to identity. Being told “no” can feel like being told you are not acceptable as you are.
She isn’t just mad at the store. She’s mad at a system that claims to value diversity but still quietly enforces a narrow image of “professional.” She’s mad that self-expression feels like a liability instead of a strength. She’s mad that she has to choose between being herself and being employed.
And that anger is real. Understandable. Human.
But Here’s the Other Side of the Counter
What often gets lost in viral outrage is the employer’s perspective.
Retail stores are not neutral spaces. They are curated environments designed to appeal to specific demographics. Every detail—lighting, music, uniforms, staff presentation—is intentional. Employees aren’t just workers; they are part of the brand.
When a company rejects an applicant based on appearance, it’s rarely personal. It’s strategic. Cold. Calculated. Sometimes outdated. Sometimes unfair. But rarely malicious.
The hiring manager didn’t wake up thinking, Let’s crush someone’s self-esteem today. They likely thought, Will this person align with our customer expectations? And made a decision accordingly.
Social Media: Amplifier or Fuel?
Once she shared her frustration online, the reaction was immediate and polarized.
Supporters flooded in, praising her courage, condemning “lookism,” and calling the store discriminatory and regressive. Critics were just as loud, arguing that actions have consequences and that employers have the right to set standards.
Social media doesn’t resolve these debates. It intensifies them.
Instead of nuance, it offers sides. Instead of reflection, it offers validation—or condemnation. Anger becomes content. Pain becomes performance.
And the original issue—how do we create workplaces that balance expression and expectation?—gets buried under likes and outrage.
Choice, Consequence, and Reality
Here’s the hardest truth in this entire story:
She is allowed to look the way she looks.
And the store is allowed to say no.
Both things can be true at the same time.
Freedom of expression does not guarantee freedom from consequence. That doesn’t mean people deserve to be punished for being different—but it does mean society hasn’t caught up with its own ideals yet.
Change happens when norms shift, not when individuals are shamed into compliance. And norms shift slowly, through persistence, visibility, and time.
What Could Come Next
For her, the path forward isn’t easy—but it exists.
There are industries, companies, and spaces where her appearance would be an asset, not a liability. Creative fields. Alternative brands. Independent businesses. Places where authenticity isn’t just tolerated—it’s celebrated.
She may also face a choice one day: modify her appearance for broader access, or accept a narrower path that aligns with who she is. Neither option makes her weak. Both require sacrifice.
The tragedy would be believing that one rejection defines her worth.
A Bigger Conversation Worth Having
This story isn’t really about piercings or tattoos.
It’s about belonging.
It’s about who gets to be seen as “professional.”
It’s about whether society truly values diversity—or just the kinds that feel comfortable.
The 23-year-old is angry, yes. But beneath that anger is a question we all need to answer honestly:
Are we ready to accept people as they are—not just when it’s easy, but when it challenges our expectations?
We’re not there yet.
ADVERTISEMENT